Meeting the needs of our families is paramount to our services.  In spring 2006 we reviewed our out of school provisions and discovered that after so many years focusing on the nursery business, our approach to  the older children had become outdated.  We set about revamping our brand and logo and to do this looked to the children in our communities who would be using our services for inspiration.

We launched a competition to the local schools to give a new identity to our out of school club.  We also asked the children to fill out a pictorial questionnaire that would give us a clear indication of their favourite activities.  The children did an amazing job providing us with a range of names, logos and activities that we could offer. We involved the parents too, discussing their favourite childhood games.